Last week, IBM and Twitter announced a data analytics partnership that in essence allows the former to incorporate the latter’s data into its products for businesses. They’re unlikely bedfellows to say the least, but there’s a method to the madness, says IBM’s Alistair Rennie, general manager of the company’s Business Analytics group, and Twitter’s Chris Moody, its vice president of data strategy.
From Fortune – Why IBM and Twitter did a data analytics deal
These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers happy, whether they’re internal or external.
Analytics is complicated and, because it is designed to provide facts, is not often as welcome in a marketing discussion as other disciplines. Analytics sits between marketing and technology in a place where neither party feels altogether comfortable; and too often the analytics consultant finds herself taking arrows from both sides.
From ClickZ – 5 Weird Tricks for Keeping Analytics Projects on Track
For the third year in a row, NewVantage Partners has conducted a survey of Fortune 1,000 senior business and technology executives regarding their companies’ investments in big data. This annual survey (see my summary of the 2013 report here) provides a unique glimpse into the big data initiatives of large enterprises and how fast they have adopted the set of technologies, processes, and skills associated with it.