The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around 70%. Facebook has over 1.65 billion users engaging for more than 50 minutes per day. Social media is ubiquitous, and smart brands are sprinting to keep pace. But what about getting ahead of the curve?
What has evolved beyond Social Monitoring to Social Listening is now poised to enter a 3.0 phase in which crowd-sourcing and artificial intelligence will play pivotal roles.
How Colleges Use Big Data to Target the Students They Want
By tracking prospective pupils’ digital footprints, schools can make calculated decisions about their admissions outreach—for a price.
A decade ago, Saint Louis University found itself in a precarious situation. About half of the university’s 8,600 undergraduates were from Missouri and Illinois, and the demographic forecast for the Midwest looked bleak: the number of high-school graduates from the region was projected to drop by nearly a third by 2028.
So the university started to dig deeper for prospects in its backyard, purchasing more names of prospective high-school students from the College Board and ACT and targeting those teenagers with marketing materials. At one point, admissions officials at Saint Louis University were buying upwards of 250,000 names annually.
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