Five Phases of Big Data Projects

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Five Phases of Big Data Projects

First, identify the data and brainstorm a use case. Then make sure everything’s in place to make it work.

Enterprises today have a mass of data to analyze—whether from their own database systems, machines equipped with sensors, real-time business transactions, or ecommerce. Often they will embark on a “Big Data” effort in hopes of achieving a business objective—whether more sales, a better customer experience, reduced fraud, optimized production, or predictive maintenance.

“There is increasing pressure on analytics teams to reduce time to insight and answer questions faster,” according to a recent TDWI paper on “Best Practices for a Successful Big Data Journey.” “Yet big data has introduced many new forms of complexity.”

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80% of consumers forget branded content after 3 days

After all of the consumer and market research, the long days, the design and implementation process, how long does your delicately crafted branded content stick in consumers’ minds?

Well, according to research by Prezi, for 80% of consumers the answer is three days.

The research, carried out in conjunction with renowned cognitive neuroscientist Dr Carmen Simon, found that the main three reasons consumers forget content are:

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IBM To Introduce Watson-Powered Video Analysis This Year

A new cloud service by IBM aims to help companies extract metadata from raw video footage, the company said today. The new tool uses the artificial intelligence (AI) capabilities from IBM’s Watson platform to analyze video for information such as keywords, main concepts, visual imagery, tone, and emotional context.

“The service highlights IBM’s continued focus on combining artificial intelligence with the IBM Cloud to help media and entertainment companies make sense of unstructured data and make more informed decisions about the content they create, acquire and deliver to viewers,” the company said. Although the new service does not yet have a name, the company said it is planning to launch sometime later this year.

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