Ten Things the HR People Are Thinking About You

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Ten Things the HR People Are Thinking About You

At a Brooklyn conference, human resources reps tackled the big issues of their business: diversity, employer branding, and sending out “exploding offers”

HR people are people, too.

They don’t like it when hiring managers bring in their laptops to interview candidates. (Yes, that is rude.) They also don’t like rushing job prospects through making a final decision—the wrong fit only makes their lives harder in the end. And they also care about looks: employer branding was the most-discussed topic at HR Uncubed, a two-day conference for innovative companies held last week at Williamsburg’s Brooklyn Brewery, Wythe Hotel, and Dobbin Street.

Uncubed, which was founded in Brooklyn in 2012, is an event- and video-based job platform where employers upload classes about what it’s actually like to work at their companies in an effort to attract top talent. Uncubed’s mission is to “make work human” again through connection and to break free from the cubicle zones pioneered by designer Herman Miller in the 1960s. Their first HR-specific conference attracted speakers from the New York Times, Refinery29, Spotify, Kickstarter, among other big names.

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Habits are easy to make and hard to break, could the Way of Life app be the solution?

Habits are such a fickle thing

 

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5 Digital Marketing Tactics To Drive Immediate Results For Your Brand Online

Even though change happens fast in the digital space, results from digital marketing campaigns are not always quick to materialize.

Certain marketing tactics are simply not designed to deliver overnight results. Search engine optimization is a process that takes months of dedicated effort before your brand will begin achieving page 1 visibility for desired terms. Similarly, content marketing requires heavy investment upfront before you start seeing results much later down the line. It’s not that these aren’t valuable marketing channels, but not all businesses can afford to be so patient. For new businesses just starting out, or any business that’s trying to generate a quick influx of sales, waiting months to see the effects of your marketing strategy isn’t always an option.

Fortunately, if short-term gains are what you’re seeking, there are tactics you can employ to generate results quickly. Certain marketing channels are designed for precisely that purpose. Here we explore five ways to use digital marketing to drive immediate results for your business.

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