Data scientists have the potential to help save the world

image7-800x200-

Data scientists have the potential to help save the world

With an untold number of crises emerging every year, big data is becoming increasingly important for helping aid organisations respond quickly to chaotic and evolving situations.

Organisations have long used data analytics to inform their strategies but, with the rise of big data, they now lack the skills necessary to harness the full depth of insights it can provide. This is due to the sheer volume of data being generated every day, and the complexity of interpreting it all. These insights enable better decision making on everything from solving societal difficulties and improving consumer quality of life, to responding to humanitarian crises and guiding defence and security.

Being able to dive into this data and understand which parts matter most is a skill growing rapidly in demand.  Data scientists are the talented individuals tasked with understanding big data and identifying its insights for organisations.

Read more…

—————————————————————————————————

 

Great Digital Marketing Ideas You Should Be Using in 2017

There are so many forms of digital marketing being used today. They include podcasts, mobile apps, digital TV and so much more. With all these options, it can be hard for you to stay ahead of the curve. The best thing is that there are a couple of things that you can do to increase your chances of success. Here are some of the best things you can do to achieve more success when it comes to online marketing.

Read more…

—————————————————————————————————

 

The shocking details you reveal about yourself when you ‘like’ things on Facebook

Political campaigns and marketers have found new ways to analyze consumer behavior

How well do you think your Facebook account knows you?

As the power of the “like” grows, political campaigns and companies are harnessing it to influence and track the public’s behavior. Last month, Congress repealed laws passed by the Federal Communications Commission on what data internet service providers could collect on users. In a nutshell: Your browser history could now be sold to advertisers without your consent. If this new rule went into effect, it would allow for “incredibly intrusive data-mining” by companies online, said Cory Doctorow, activist at the Electronic Frontier Foundation, which advocates for online privacy.

Read more…