The Future Of Social: Crowd-Sourcing And Artificial Intelligence

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The Future Of Social: Crowd-Sourcing And Artificial Intelligence

In 2005, 5% of adults in the U.S. were on social media; today it’s around 70%. Facebook has over 1.65 billion users engaging for more than 50 minutes per day. Social media is ubiquitous, and smart brands are sprinting to keep pace. But what about getting ahead of the curve?

What has evolved beyond Social Monitoring to Social Listening is now poised to enter a 3.0 phase in which crowd-sourcing and artificial intelligence will play pivotal roles.

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How Colleges Use Big Data to Target the Students They Want

By tracking prospective pupils’ digital footprints, schools can make calculated decisions about their admissions outreach—for a price.

A decade ago, Saint Louis University found itself in a precarious situation. About half of the university’s 8,600 undergraduates were from Missouri and Illinois, and the demographic forecast for the Midwest looked bleak: the number of high-school graduates from the region was projected to drop by nearly a third by 2028.

So the university started to dig deeper for prospects in its backyard, purchasing more names of prospective high-school students from the College Board and ACT and targeting those teenagers with marketing materials. At one point, admissions officials at Saint Louis University were buying upwards of 250,000 names annually.

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On Topic: Tech news to know now

Here’s what’s going on in tech…

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Data Science Through the Ages

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Data Science Through the Ages

What if personal attitudes could predict trends in the United States economy? On Wednesday, Dr. James Lepkowski of the University of Michigan visited Kalamazoo College to discuss one area of his research: how regular people can predict vast economic trends simply by participating in a basic questionnaire, as proven through decades of surveys.

“So what do individual consumers and their attitudes have to do with how the economy is going to behave?” The data scientist specifically discussed a survey that began in 1946 called “Measuring Individual Attitudes about the Economy” and aimed “to measure the attitudes for personal and national economic attributes.” The personal attributes, he explained, ask basic questions regarding individual finance: ‘Do you think your finances are going to get better, worse, or stay about the same? In the next month? In the next 12 months?’ The national attributes consist of similar but larger-scale questions: ‘Do you think that the business condition in the next 12 months are going to get better, worse, or stay about the same?’ “The questions are that basic.”

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6 Signs of Dirty Data [Infographic]

Less risqué than Dirty Dancing, less provocative than Dirty Diana—dirty data is something you want to keep away from your company. You know from the name that’s it’s probably not good, but what is dirty data?

Simply put, it’s data that has errors, mistakes, and is incomplete in some way. And it’s costing you and your company money. Chances are you, or at least someone at your company knows that’s a problem, but more than 90 percent of companies still aren’t keeping their data clean.

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DataScience Launches Interactive Tool For Exploring Data Science Trends

DataScience, Inc., today announced a new interactive tool for exploring and visualizing trends in data from more than 2.8 million GitHub repositories. With DataScience Trends, users can easily compare activity across the open source libraries now replacing legacy solutions in enterprise data science, from deep learning to distributed processing, all without writing code.

The tool allows non-technical audiences to visually compare more than 20 events, from new commits to pull requests, across the three terabytes of data released publicly by GitHub and Google last year. DataScience Trends’ easy-to-use interface also makes it simple to mine GitHub for information and interact with trends on a timeline, all within a customizable date range.

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Content Marketing Statistics And Trends – 2017 Edition

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Content Marketing Statistics And Trends – 2017 Edition

In an online world of marketing, where there’s a new viral trend every day and a new set of „you must try this“ type of advice every week, one thing is constant for years, and that is the importance of good, quality content.

It is the same for any kind of internet marketing: whether you are a B2B or B2C marketer, you need good content to attract people to your website and, eventually, have them spend some money.

Research has shown – over 2/3 of customers feel better about a brand after they consume some kind of content from them. So it comes as no surprise that many companies are decreasing their budget for „traditional“ marketing and investing more in digital campaigns.

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The Art of Conversation: avoiding short-termism

Ever taken a short cut? Even though you know it’s a quick fix and that you’re probably storing up problems for further down the line? Yeah, you know what I’m talking about.

Like that time when you super-glued the kitchen table back together, instead of getting out your toolbox. Or when you bought cheap trousers the day before your holiday, knowing they would likely split before the week was out.

It’s the same at work.

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The Data Pipeline – Analytics at the Speed of Business

Business leaders are growing weary of making further investments in business intelligence (BI) and big data analytics. Beyond the challenging technical components of data-driven projects, BI and analytics services have yet to live up to the hype.

Early adopters and proponents were quick to frame solutions as miraculous reservoirs of insight and functionality. However, big data has not met many C-level executives’ expectations. This disconnect has many executives delaying projects, filing end-to-end big data solutions under “perhaps, in the future.”

Increasing interest and investment in distributed computing, AI, machine learning and IoT are generating practical and user-friendly tools for ingesting, storing, processing, analyzing and visualizing data. Still, the necessary IT, data-science and development operations are time-consuming and often entail large resource displacements.

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Some of the Worst Digital Marketing Blunders of Recent Times and How to Fix Them

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Some of the Worst Digital Marketing Blunders of Recent Times and How to Fix Them

If you are involved in a business’s digital marketing efforts, the fear of a massive and very public blunder can easily cause you to wake in a cold sweat at the dead of night. Social media gaffes occur often, and while some brands embrace the publicity (negative though it may be), others suffer real reputational damage.

Here are just a handful of the worst digital marketing gaffes that have occurred recently and crucially – some tips on how you can avoid making the same mistakes…
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Google’s Fact Check Labeling System Goes Global

Google on Friday announced the extension of the Fact Check feature it introduced last fall in partnership with Jigsaw. Publishers now can display a Fact Check tag in news stories everywhere that Google News is available.

The company also has introduced the Fact Check feature globally in Google Search, in all of the languages it supports.

“For the first time, when you conduct a search on Google that returns an authoritative result containing fact checks for one or more public claims, you will see that information clearly on the search results page,” noted Jigsaw Product Manager Justin Kosslyn and Research Scientist Cong Yu in an online post.

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Web Dev To Data Scientist With Python

Python is currently very popular as a beginner’s programming language and has become the preferred language for introductory computer science courses. It is also a very versatile language, cropping up in many areas of expertise. Does this mean you can use it to switch career paths?

That’s the idea explored in the following infographic from DataCamp which sets out to consider how Pythonistas might be able to switch from web developer to data scientist – or vice versa.

Data Scientist continues to be a very popular career aspiration and it is easy to understand why. It ranks top of the 50 Best Jobs in America for 2017 and is amongst the top paying developer-related jobs worldwide according to the recent Stack Overflow survey.

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How introverts can nail a job interview

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How introverts can nail a job interview

Chutes and ladders of interviewing

Job interviewing can be a difficult process. There are many hoops to jump through and questions to answer; it can be hard to really let your best self shine when your mind is fixated on so many things.

This process can be even tougher for introverts. Introverts have a tendency to overthink and under-express, making interviewing a tricky business.

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Right data mining data sets are a must for proper predictive modeling

Predictive analytics applications can go off track quickly if data scientists and other analysts don’t make good choices on the data sets they’re looking to mine and analyze.

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Artificial Intelligence: Yes, machines are going to steal your jobs

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Artificial Intelligence: Yes, machines are going to steal your jobs

The World Economic Forum expects automation and Artificial Intelligence (AI), to result in the loss of at least 5 million jobs globally by 2020. Yes, machines are going to steal your jobs. It may sound like a scene from Terminator in which a robot may push you out of your office chair, but the reality is scarier and invisible to an extent. The major threat to your job is from machine learning.

Machine Learning is the ability to process huge volumes of data and complete tasks in a more efficient way than a human being can. We’re on the verge of a revolution in the modern workforce, and things are about to look very different.

White-collar jobs aren’t safe – Machines have replaced manual jobs but now machines can also think and learn and do the same tasks that a highly skilled worker can.

Here are some jobs already being replaced by AI, previously thought to be irreplaceable:

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Indeed says there’s a cybersecurity skills gap, could you capitalize on it?

Data breaches, election hacking, and remote spying are all very real issues we face, and surprise, apparently we’re not entirely equipped to deal with it. According to Indeed, there’s a huge global cybersecurity skills gap.

Indeed compiled two years of data from ten countries to identify where the greatest demand for cybersecurity jobs are and where the field is showing growth.

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When companies don’t treat their job applicants well, they lose out in more ways than one

When a company ignores your resume submission, fails to notify you of your application status or completely neglects you after a series of interviews, you never want to apply for a job there again. Last year, my firm worked with Career Arc to survey job seekers and found that 80% would be discouraged to consider other relevant job openings after a poor experience. Employers who fail to create a positive experience disregard professionals who could be in high demand in the future. Instead, they should look at the lifetime value of a candidate, much like they already do for customers.

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5 Market Research Tips Every Startup Should Know

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5 Market Research Tips Every Startup Should Know

Market research is imperative to the success of any business.

According to studies, some of the top reasons why startups fail include the lack of planning, the absence of supplier knowledge, and issues with pricing. Regardless of your niche, the chances of these occurring can be greatly reduced, if not eliminated, with adequate research.

However, conducting market research is a lot harder than it seems. With the overwhelming amount of data obtainable via the internet, it’s more challenging to siphon what’s relevant and beneficial for growing your business.

To ensure your success, below are five of the best market research strategies and resources you can leverage:

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7 Digital Marketing Trends To Keep in Mind During 2017

Don’t you hate feeling out of the loop?

We’re done with Q2 now, if you can believe it. Writing an article about what trends to look out for in 2017 might seem a bit overdo. But for a lot of companies, particularly small companies and startups, Q1 can be largely spent collecting your bearings and strategizing for the coming year.

So at the onset of Q2, it doesn’t hurt to take stock of what the current digital marketing trends are. You might find you need to refocus your digital marketing strategy, especially if something wasn’t working in Q1.

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Attention Grabbing: Add Some Gusto To Your Company Online Content

 

How do you find your place during these days where we are privy to an infinite amount of information on the World Wide Web?  What do you do to jump out and grab your share of the business when you feel you are just one of the littler guys?

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4 questions to help decide between working at a startup and a tech giant, from a former Google engineer

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4 questions to help decide between working at a startup and a tech giant, from a former Google engineer

Nikola Otasevic has pretty much done it all when it comes to software engineering.

He earned a BS in both electrical engineering and computer science and economics, as well as a master’s in engineering from MIT. He interned at Microsoft in college, and also worked at MIT as a research assistant. He spent a summer as a technology associate at Bridgewater. He gained experience at smaller firms like Room 77, which was acquired by Google in 2014. Until 2016, he worked at Google as a software engineer.

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What Is Internet Marketing? Advice From An Eight-Figure Earner

The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you’ll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While internet marketing doesn’t quite work that way, in that you actually do have to put in the work, it isn’t too difficult to separate the proverbial men from the boys when it comes to the real online earners.

The Truth? You don’t often come across genuine individuals in this space. I could likely count on one hand who those genuine-minded marketers might be. Someone like Russel Brunson who’s developed a career out of providing true value in the field and helping to educate the uneducated is one such name. However, while Brunson has built a colossal business, the story of David Sharpe and his journey to becoming an 8-figure earner really hits home for most people.

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Serving citizens better with Big Data

From helping public libraries target specific groups of borrowers to catching rogue MRT trains, the possibilities are endless when government agencies use data science for the public good.

Speaking on 1 March at the Big Data & Analytics Innovation Summit 2017, Mr Liu Feng-Yuan, Director of GovTech’s Government Digital Services (GDS) Data Science Division, pointed to these examples to illustrate the Singapore government’s efforts at using data to drive decision making.

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Follow These 3 Women To Get The Lowdown On Data Analytics

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Follow These 3 Women To Get The Lowdown On Data Analytics

Author Cathy O’Neil reveals biases underlying algorithms creeping into child custody decisions and other aspects of daily life. 

Want to know what’s going on in analytics? Here are three writers who will clue you in. They can tell you what the numbers mean and what they don’t, what’s new in industry and what’s what in the analytics market.

Mathematician Cathy O’Neil has been a vital influencer in analytics professional circles for years. She can find and explain the holes in common (and uncommon) wisdom on data, combining expert knowledge with a gift for writing in plain, clear English.

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Pulling Real ROI from a Sea of Big Data Analytics

In this special guest feature, Jessica Hawthorne-Castro, CEO of Hawthorne Direct, provides some strategic best practices for marketers that want to extract ROI from big data in order to improve the customer experience and generate sales.

Jessica Hawthorne-Castro is the CEO of Hawthorne, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years.  Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.  From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines.

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How to Become a Guru in Google Analytics

When it comes to digital marketing, today’s busy dealers are still in search of black-and-white answers to an age-old question: How do I know if my marketing is effective?

Despite all the innovations with data and analytics, many dealers are left with no clear answer to that question. In part, this is because of the complexity of digital marketing, the advent of mobile-device use and the lack of education supplied to local dealers on how to read and interpret Google Analytics.

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3 Keys To CPG Marketing Success: Precision, Scale And First-Party Insights

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3 Keys To CPG Marketing Success: Precision, Scale And First-Party Insights

Most B2C marketers now have more distribution channels than they did just a few years ago. Though these channels afford marketers more data to leverage and opportunities for conversion, they also create more challenges in closing the attribution loop. What’s more, brands also have to grapple with consumers making purchases both in-store and online. This means that they have to market their products in such a way that entices the customer to make a purchase in two very different environments, where they must be equally adept at closing the attribution loop and making use of the resulting data.

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Apple’s surprise news today both intrigues and bores

Apple randomly announces that they’re cool too, and don’t forget that they’re cool. Just as cool as the Snapchap or Instergrams.

Would you look at that. Apple decided it wanted in on the Stories trend. This morning Apple unexpectedly announced a new social camera app called Clips. Just like Snapchat Stories and its many bootleg versions, Clips allows you to make and share videos with added text, graphics, and effects.

Last month, WhatsApp’s release of a similar Stories feature had users wondering if they were experiencing déjà vu. Instagram also rolled out a Stories feature in their app last year, and Facebook has been dabbling with Snapchat-like offerings. The general consensus among product managers is that Snapchat’s format is becoming universal.

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Modeling and statistical analysis of non-Gaussian random fields with heavy-tailed distributions

In this paper, we investigate and develop a new approach to the numerical analysis and characterization of random fluctuations with heavy-tailed probability distribution function (PDF), such as turbulent heat flow and solar flare fluctuations. We identify the heavy-tailed random fluctuations based on the scaling properties of the tail exponent of the PDF, power-law growth of qth order correlation function and the self-similar properties of the contour lines in two-dimensional random fields. Moreover, this work leads to a substitution for fractional Edwards-Wilkinson (EW) equation that works in presence of \mu-stable L\’evy noise. Our proposed model explains the configuration dynamics of the systems with heavy-tailed correlated random fluctuations. We also present an alternative solution to the fractional EW equation in the presence of \mu-stable L\’evy noise in the steady-state, which is implemented numerically, using the \mu-stable fractional L\’evy motion. Based on the analysis of the self-similar properties of contour loops, we numerically show that the scaling properties of contour loop ensembles can qualitatively and quantitatively distinguish non-Gaussian random fields from Gaussian random fluctuations.