Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago.
From Forbes – Big Data, Analytics And The Future Of Marketing And Sales
InformationWeek research shows a lack of confidence in big data analytics. You can push past the fear, but remember presenting the data is as important as finding it.
From Information Week – Big Data: Know What You Want
When Duke University’s Fuqua School of Business released its latest edition of The CMO Survey recently, it revealed a curious paradox. Some 500 U.S. chief marketing officers surveyed said they expect to increase – and in fact dramatically increase – their spending on marketing analytics over the next three years.
From Forbes – Secrets Of Successful Marketing Analytics Adoption
According to a recent IBM press release, the Point Defiance Zoo and Aquarium in Tacoma, Washington, recently teamed up with IBM to harness big data and create a better experience for zoo visitors. As a result of using big data analytics, ticket sales for the zoo and aquarium spiked over the past two years, and Point Defiance officials are engaging customers in conservation initiatives through targeted education programs.
From Midsize Insider – Point Defiance Uses Big Data to Attract Visitors
Omnicom public relations agency Porter Novelli has introduced PNConnect, a worldwide team of digital marketing experts that delivers brand publishing programs. The new unit will help clients establish and maintain meaningful relationships with stakeholders through compelling content that goes beyond creating awareness to shaping opinions and behavior.
From The Holmes Report – Porter Novelli Launches New Digital Marketing Services
Not long before headlines exposed National Security Agency programs that secretly collect records of Americans’ phone calls, another surveillance system got far less attention: Nordstrom, the department store chain, acknowledged it was tracking customers without their knowledge in 17 stores.
From San Antonio Express – ‘Big Data’ is becoming the newest Big Brother
Big Data-as-a-Service offers quick, inexpensive, targeted analytics. The information is coming in fast, at high volumes, in a variety of formats. It’s too much for human beings to handle – it’s a job for big data analytics.
From ARN – Big Data jumps to the cloud
Talend, a global open source software leader, and Impetus Technologies, a leading provider of Big Data Analytics solutions, today announced a partnership to accelerate big data adoption and time-to-value across the enterprise.
From The Wall Street Journal – Talend and Impetus Further Partnership to Simplify Big Data Integration
Today the amount of data being generated is greater than ever before. Be it information about the general population, education, health and medicine, travel, geographic locations, shopping, financial transactions, jobs — you name it; there is data about it. Social networks have only added even more information to the world’s data by contributing information down to a personal level.
From Business 2 Community – Big Data, Bigger Facts
While the age of big data security analytics may be here however, most enterprises face a growing conundrum. On the one hand, they need big data security analytics to make more informed decisions about what’s happening and what to do. On the other hand, they don’t have the staff, skills, or processes in place to handle big data analytics – let alone reap any of the potential benefits.
From Network World – Big Data Security Analytics: It Takes a Village
Graeme talks optimistically about emerging markets taking the right steps in the journey of data and analytics, and leveraging the insights derived from Big Data to deliver a smart customer experience.
From Exchange 4 Media.com – Emerging markets on right track with data & analytics
After six months of internal testing in an initial beta program of its local search engine marketing services for Omaha businesses B² Interactive, a digital marketing firm in Omaha, NE, is preparing to open the service to the public.
From the Digital Journal – Omaha Digital Marketing Firm’s Search Engine Marketing Program Exits Beta Phase
As the need for interpretation and analysis of data, so does the need for analytic and insights professionals. Public private partnerships are beginning to spring up to help develop skills. We are also seeing start-ups providing services to help fill the gaps. Just a few articles you might have missed.
From AdAge – Corporate-Driven Data Partnerships
From Public Technology: A National Data Strategy?
At the Huffington Post: Preparing Teachers and Students for the Data Stream
And particularly interesting – in terms of how we tend to perceive data scientists comes from Mashable: Data Science and Why Dogs Rule the Internet.
Our company targets specific industries to place quantitative and qualitative talent.
Here’s a few industry articles for three of our verticals:
From ZDnet – Secure healthcare analytics in the cloud
Another from ZDnet – Healthcare analytics market to exceed $10B by 2017
From Sys Con Media – Big Data and Banking
From Insurance Networking: Predictive Analytics : Second Generation Now At Hand
It’s a pretty heady field to be in – Harvard cited a 15,000% increase in data scientist jobs in just this past year. Read the whole story at FCW.com
Like everyone else in the country, my heart goes out to the people of Boston. It’s a great city full of strong people. Please remember, it’s okay for strong people to need a shoulder to lean on. Our thoughts and prayers are with you.